advertising platforms

Model Allows Advertisers to Position Their Business Listing in Phone Search Results

IRVINE, CA, October 8, 2009 — Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced that the company has been awarded patent number 7,596,218 by the U.S. Patent and Trademark Office, which covers a system and method for Enhanced Directory Assistance (EDA) Services.

SUNNYVALE, Calif., Sep 22, 2009 -- Yahoo!Inc. (Nasdaq:YHOO) is asserting its place at the center of people's online lives. The company announced today that it has realigned all aspects of its business around simplifying and enhancing the Web experience for people throughout the world. To underscore its commitment, Yahoo! is launching a global brand campaign to celebrate its connection with people and communicate core product enhancements.

Simplifies Process of Buying and Selling Advertising in Online Games

New York, NY (September 21, 2009)—Online gaming experiences are an increasingly important leisure activity for consumers of all ages, and marketers and game publishers have grappled with the best way to measure the time users spend playing those games.

Pharmaceutical Manufacturers Reevaluate How to Reach Consumers during the Search Process

RESTON, VA, October 1, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of changes in search engine marketing in the pharmaceutical industry as a result of the FDA warning letters distributed in March 2009.

Ontario − September 2, 2009 − ADTECH today announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, a leading provider of ad serving technology, is part of AOL Advertising.

Through this relationship, ADTECH will serve Olive Media’s display, video and mobile advertising. In addition, Olive Media will integrate ADTECH’s advertising platform with its customer relationship management (CRM) system.

New York, NY – 5th August, 2009 – ADTECH, the international provider of ad-serving platforms, announced the launch of ADTECH Analytics, a new analytics solution that provides detailed insights into the performance of ad campaigns, ad placements and banner sizes, and records and simulates sales trends.

The new solution is aimed at agencies, publishers and ad networks and is integrated in the user interface of ADTECH’s existing ad-serving platform.

ALEXANDRIA, Va. - September 9, 2009– AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, announced today that its AdJuggler® Marketer Solution (AMS) has completed final beta testing and is now available for brand advertisers, specialty direct marketers, and agencies to better target and manage digital display advertising programs across multiple ad networks, exchanges, and publishers.

Quarterly software updates providing publishers with leading ad serving technology developments

NEW YORK – September 22, 2009 – 24/7 Real Media, Inc., the leading global digital marketing company, today released the latest product innovations to Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.3 introduces several new workflow enhancements that help publishers and traffickers work more efficiently, driving higher ROI through advancements in targeting and productivity.

Audience Discovery Platform Brings a New Level of Real-Time, Data-Driven Audience Optimization to Advertising Agencies with a Focus on Privacy

San Mateo, CA - September 16, 2009 - Aggregate Knowledge (AK), the leading provider of real-time display optimization solutions, today announced it has been accepted for membership with the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards.

Tuesday, June 09, 2009 – orkut announced today that they have built an advertising microsite to help make their online ads platform even easier to understand as well provide a place for advertisers to get started creating online ad campaigns. There are advertising options for both established Internet advertisers and for people looking to create their very first time online advertising campaign.

Orkut explained on their blog: