adMarketplace
adMarketplace Upgrades ClickWatch
Fights Impression Fraud to Protect Online Advertisers
New York - November 3rd, 2009 - As forecasts predict 2009’s online advertising spending to be the lowest since 2002, and with the crucial holiday shopping season fast approaching, online marketers are under tremendous pressure to maximize the efficiency of their advertising spend. It is well known that advertisers must arm themselves against click fraud, but impression fraud is now evolving into a threat to online advertising budgets.


