AdControl

PointRoll Launches AdControl to Give Advertisers the Ability to Easily Create and Optimize Dynamic Rich Media Ads

AdControl’s Dynamic Interface Increases Relevancy, Reduces Launch Time, and Enhances Overall Performance

NEW YORK, NY, February 19, 2009 -- PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising, announced the launch of AdControl, which enables brands to more effectively and efficiently produce and deliver limitless interactive rich media display ads in real time, optimizing budget and performance.

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