ad:tech

Relevance-X drives results for clients – addressing an estimated $112 billion in wasted advertising each year

NEW YORK and LITTLE ROCK, Ark. – Nov. 4, 2009 – Ad:tech New York will be the setting this week as Acxiom® Corporation (Nasdaq: ACXM) showcases its vastly expanded advertising solutions that redefine effectiveness in reaching the right consumers with relevant messages.

Nov 02, 2009 -- NEW YORK, NY -- November 2, 2009 - The ad:tech New York 2009 conference from November 4th to 6th is the premier event for online digital marketing leaders; Traffic Engine will be exhibiting at Booth #1903. The company will be demonstrating the SMarT Platform 3.0 interface to advertising professionals who are looking to gain significant increases in client volume and search quality.

November 2, 2009 -- SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the launch of its highly-anticipated Auto Optimization service within the ImpactEngine.com online display advertising platform. The service will launch and be available for demonstration at Booth 1912 on the first day of the Ad:tech New York trade show.

New York — October 28, 2009 — Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, together with AOL Advertising, will present a workshop titled "AOL Advertising on Price/Volume Analytics for Advanced Bid Optimization and Inventory Management." The workshop will occur at ad:tech, one of the most respected conferences in the digital marketing industry for media, marketing and technology professionals.

Firm sweeps search awards from industry groups ad:tech, Interactive Advertising Bureau (IAB) and Search Engine Watch

SAN DIEGO — October 27, 2009 — Covario, the leader in paid and organic search services and software for large advertisers, announced that the firm has won several major awards for excellence in paid and organic search marketing.

Since July 1st, for its work in managing large-scale, global search engine marketing (SEM) programs, Covario and its customers have won the following awards:

* “Best Search Marketing Strategy” from ad:tech

October 1, 2009 -- SAN DIEGO, CA — Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announced it will be exhibiting at ad:tech New York, one of the largest interactive advertising and technology conferences and exhibitions, scheduled to be held November 4 – 6, 2009, in New York.

With 10 shows in seven countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.