ad targeting

Unifies Social Media Analytics and Ad Targeting

LONDON, Omniture Summit EMEA 2010 — May 20, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a provider of online business optimization software, today announced the immediate availability of the company’s social media display advertising solution, Omniture SearchCenter Plus, allowing marketers to measure, manage and optimize targeted display advertising buys on Facebook.

Video and Display Ads on the Break Media Network Will Now Be Enhanced by Insights From Industry-Leading Data Providers

March 24, 2010 -- LOS ANGELES -- Break Media, an entertainment community for men, today announced partnerships with BlueKai, an in-market data auction, and eXelate, an open marketplace for audience targeting data, to provide Break advertisers with industry-leading ad targeting and optimization capabilities.

Data Accuracy Leads European Web Analytics Provider to Select Leading IP Intelligence and Geolocation Technology

ATLANTA – (March 23, 2010) – Digital Element, a provider of IP Intelligence technology, today announced Webtrekk GmbH, a a provider of premium web-analysis technology, is leveraging the company’s geolocation technology to provide its customers with comprehensive geographical information about user traffic on their websites

Expansion of Suite Includes New Solutions for Dynamic Ad Targeting, Display Ad Remarketing, Mobile Analytics and Facebook Marketing

SALT LAKE CITY, Omniture Summit 2010 -- March 3, 2010 -- Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today unveiled an expanded version of its Online Marketing Suite during the company’s annual customer event, Omniture Summit 2010, held in Salt Lake City, Utah.

Working with Leading Display Ad Service Provider

SALT LAKE CITY, Omniture Summit 2010 — March 3, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced several new solutions to help advertisers and publishers easily segment and target critical audiences with display advertising.

This set of solutions will allow advertisers to acquire high-value visitors, remarket to previous visitors based on past behavior and dynamically serve targeted ad content.

Recommendation engine enables retailers to deliver tailored content and offers to online visitors

SAN MATEO, Calif., Feb. 22, 2010 – Coremetrics, the leader in marketing optimization, today announced significant enhancements to its recommendation engine, Coremetrics Intelligent Offer™.

These enhancements are designed to make it easier for businesses to deliver a highly personalized consumer experience across all touch points, from initial interest to final sale.

Quantcast announced as first of several data providers to bolster Tremor Media’s targeting solutions

New York (February 23, 2010) Tremor Media, an online video monetization platform, powering the largest video advertising network through its Acudeo® technology today announced an enhanced targeting solution that uses real-time audience data to better package inventory across its network.

AudienceScience Market Intelligence Reports on Current State of Audience Targeting

New York -- February 22, 2010 -- AudienceScience, a targeting technology company driving digital media success, announced today the results of a commissioned study conducted by Forrester Consulting on behalf of AudienceScience on the current state of audience targeting.

Ad-supported content syndication platform to enhance client offerings using concept-based targeting technology

NEW YORK – February 22, 2010 – Mochila, a content syndication technology platform and network, has entered into a strategic agreement with NetSeer, an ad technology company that determines user intent from a Web page with better accuracy and improved performance as compared to traditional search.

Under the terms of the agreement, Mochila has licensed NetSeer’s concept-based advertiser and publisher solutions.

More than 150 Companies Signed in First 6 Months for Deployment of Targeted Display Ad Campaigns

SAN MATEO, Calif., Feb. 2, 2010 – Coremetrics today announced the significant expansion of Coremetrics AdTarget™, a data syndication platform and online marketing application.

From June 2009 to January 2010, Coremetrics has added five new Coremetrics Connect™ certified partners and more than 150 new AdTarget customers.