24/7 Real Media

Open AdStream Optimization Powered by Maxifier Improves Web Publishers’ Ability to Prioritize and Enhance Campaign Performance

NEW YORK – March 23, 2010 – 24/7 Real Media, Inc., a global digital marketing company, today announced Open AdStream® Optimization powered by Maxifier.

Augmented Functionality and Data Partner Integrations Enhance Ad Management Platform

NEW YORK – March 9, 2010 – 24/7 Real Media Inc., a digital marketing company, today released Open AdStream® 10, the latest upgrade to its ad management platform for the targeting and delivery of multi-channel digital advertising.

Open AdStream 10 combines 24/7 Real Media’s latest technology innovations with turn-key Omniture SiteCatalyst® integration and geodemographic data for enhanced ad targeting, all within one intuitive user interface.

Working with Leading Display Ad Service Provider

SALT LAKE CITY, Omniture Summit 2010 — March 3, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced several new solutions to help advertisers and publishers easily segment and target critical audiences with display advertising.

This set of solutions will allow advertisers to acquire high-value visitors, remarket to previous visitors based on past behavior and dynamically serve targeted ad content.

Dominion Enterprises Deploys New Service from Omniture and 24/7 to Serve Visitors More Relevant Ads; Joint Solution Combines Online Analytics with Publisher-side Ad Management

OREM, Utah and NEW YORK - Oct. 14, 2009 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and 24/7 Real Media Inc., a WPP company (NASDAQ: WPPGY) and a leader in global digital marketing, today announced that Dominion Enterprises is deploying an integrated ad management and analytics offering from the two companies to increase the value of its advertising inventory.

Quarterly software updates providing publishers with leading ad serving technology developments

NEW YORK – September 22, 2009 – 24/7 Real Media, Inc., the leading global digital marketing company, today released the latest product innovations to Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.3 introduces several new workflow enhancements that help publishers and traffickers work more efficiently, driving higher ROI through advancements in targeting and productivity.

Drives Engagement, Conversion through Non-Traditional Analytics

NEW YORK, NY, April 27, 2009 -- 24/7 Real Media Inc., the digital marketing company, has begun a pilot program to integrate social media engagement metrics into its behavioral targeting application. These social media engagement metrics will augment existing behavioral targeting attributes to drive robust advertising response and conversion.

Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers

NEW YORK, NY, March 3, 2009 -- 24/7 Real Media, Inc., the leading global digital marketing company, today introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

NEW YORK and TOKYO (January 5th, 2009) -- 24/7 Real Media, Inc. (“24/7”), the leading digital marketing company, and cyber communications, inc. (“cci”) (4788.T), Japan’s leading media representative company, today announced the merger of their subsidiaries DENTSU e-LINK, INC. and K.K. 24-7 Search to form Dentsu Search & Link.