the Rubicon Project Expands into France

Digital Advertising Technology & Data Company Continues International Growth By Introducing REVV for publishers Platform to French Market

LOS ANGELES – PARIS – March 16, 2010 - the Rubicon Project, the digital advertising technology and data company, brings its yield management optimization technology to the French market, empowering premium Web publishers in France to more safely, effectively and efficiently monetize their inventory through sales channels around the world.

Through the company’s REVV for publishers™ technology platform, publishers will gain complete control and visibility to best manage their digital ad inventory to match every impression with the highest paying source of demand for that inventory.

the Rubicon Project arrives in France uniquely positioned to deliver value for publishers through its team’s experience, history of innovation and massive scale, built on technology that provides safe and efficient infrastructure for the entire advertising ecosystem.

The company, which has raised more than $42 million in funding to date, announced year over year growth of 270% at the end of 2009, and is consistently ranked as one of the top two digital platforms in the world in overall user reach. After pioneering ad network optimization in 2007, the company launched its REVV for publishers™ platform in the US and UK in 2009, combining technology, tools, access and integration to deliver a complete yield management optimization solution to premium Web publishers. 2009 also marked the company’s first acquisition, of data technology company Others Online, and global expansion into markets on five continents.

“Web publishers in France are currently challenged with managing their inventory and reaching scale. French publishers could be achieving higher CPMs and greater revenue than they are now,” said Jay Stevens, VP of International at the Rubicon Project. “Having the right technology solution is crucial for publishers trying to build an effective channel management model that fully capitalizes on their non-guaranteed, domestic and international inventory. We are excited to provide the French market with a platform that will provide publishers access to unique sources of demand for their ad space, and help maximize revenue.”

Combining technology, tools, access and integration, the company’s REVV for publishers platform enables publishers to manage their inventory and build an efficient monetization strategy in order to yield as much revenue as possible from every impression. The REVV platform includes:

* Yield Management Technology: Allows publishers to analyze inventory, content and audience data in real-time. In addition, publishers can target per campaign demands to ultimately maximize revenue;
* Channel Management: Applied intelligence around sales channel management ensures not only high fill rates, but also that sales channel partners who can garner the best price are ensured priority access to publisher inventory and audience in real-time;
* Data Intelligence: Combining disparate data points from multiple data providers with the Rubicon Project’s own unmatched data intelligence, publishers see a holistic, data-rich view of audiences, sales channels and advertisers;
* Brand Protection: REVV™ leverages massive scale and influence and best of breed technology solutions to eliminate key risks to premium publishers: poor ad quality, malware, competitive ads, channel conflict and slow ad network serving speed.

Source: the Rubicon Project