TARGUSinfo Finds Strong Demand to Find ‘Health Insurance’ Online

Demonstrates Greater Need to Verify Insurance Customer Leads; Lead Verification Agreement Between All Web Leads and TARGUSinfo Improves Contactability of Consumer Leads Delivered to Insurance Providers

VIENNA, Va., and Austin, TX May 13, 2010 — With healthcare dominating the headlines, there will likely to be an even greater number of consumers exploring their options for not only health, but all types of insurance online. According to comScore*, 10 percent of all Internet users visited a health insurance website in the fourth quarter of 2009.

All Web Leads, an online sales lead generation company serving the U.S. insurance industry, today announced an agreement to dramatically improve the contactability of consumer insurance leads. Through the agreement, TARGUSinfo will integrate its On-Demand Lead Verification solution with All Web Leads’ proprietary online lead distribution platform.

“Consumers are researching their health, auto, home and other insurance options online at an ever increasing pace,” said Erik Josowitz, All Web Leads Vice President of Marketing. “Our goal is to successfully match each interested consumer with the insurance providers that can best meet their needs. We’re excited to work with TARGUSinfo, the gold standard in terms of data accuracy, currency and coverage, because of their excellent service and the fact they recently re-set the bar for providing real-time verification of consumer information.”

TARGUSinfo has made a gigantic leap forward in how it provides On-Demand Insight to its customers. By re-architecting and further improving linkages at the identity layer (i.e., name, address, and phone) combined with the addition of unrivaled authoritative mobile phone coverage, the days of struggling with confidence over contactable leads are over.

“We are thrilled to partner with All Web Leads to add even greater confidence in the contactability of the leads they deliver to insurance providers,” said Chris McArdle, executive director of interactive markets, TARGUSinfo. “The mass-market consumer cord cutter or wireless phone only movement doesn’t discriminate by industry. With our recent innovations and growth of our mobile phone data coverage, All Web Leads and their customers stand to benefit tremendously by tapping into our ability to score and verify leads at a higher rate.”

Source: TARGUSinfo