TARGUSinfo AdAdvisor Data Helps AdMeld Maximize Revenue

VIENNA, Va., November 10, 2009 — According to Think Equity, a research and investment firm, non-premium display advertising will reach nearly $11.5 billion by 2013 and represent more than one-third of all display advertising. A major growth opportunity for publishers will be increasing the value of their non-premium inventory by delivering relevant ads based on verified targeted audiences.

TARGUSinfo, the leading provider of On-Demand InsightSM about prospects and customers, today announced a partnership with AdMeld, a leader in ad network optimization for premium publishers. AdMeld has integrated TARGUSinfo’s AdAdvisorSM verified audience data to more effectively maximize its customers’ revenues from discretionary ad inventory.

“Premium publishers have invested heavily in creating content and experiences that attract high-caliber audiences,” said Michael Barrett, CEO of AdMeld. “They deserve to get the maximum value for their ad inventory, and enriching impressions with verified audience data is a powerful way to do that. TARGUSInfo is a leader in this space, and their AdAdvisor data enables us to meet our core objective of generating the most revenue possible for our customers.”

AdMeld's technology leverages Real-Time Bidding (RTB) and dynamically optimized ad tags to select the most lucrative mix of ads across hundreds of ad networks and exchanges. The company also provides publishers with a range of high-touch services to eliminate the complexities of working with ad networks and protect their brands from unwanted ads.

“AdMeld has an excellent track record of working with the world’s largest publishers,” said Dave Helmreich, VP, interactive markets, TARGUSinfo. “We are pleased to partner with an organization focused on driving increased performance and that understands the value of using verified data to drive audience targeting and optimization.”

A key reason TARGUSinfo created AdAdvisor was to bring predictive offline data to ad technology platforms such as AdMeld. In addition, AdAdvisor profiles and verified demographics enable the nation’s top agencies, ad networks and online publishers to deliver highly relevant display advertising — in the moment they encounter each visitor. TARGUSinfo uses an unmatched repository of offline, household-level consumer demographics to group Internet users into unique, anonymous population segments based on: verified demographics, interests, lifestyles and purchase behaviors.

Source: TARGUSinfo