Sybase, Samsung SDS Strategic Partnership Unwires the Enterprise

- Samsung SDS Adopts Sybase Mobility Platform for Mobilizing Enterprise Applications
- Latest Version of Sybase Unwired Platform Now Available

DUBLIN, CA, May 14, 2009 -- Sybase, Inc. (NYSE: SY), an industry leader in delivering enterprise and mobile software, and Samsung SDS, a global integrated IT services provider, today entered into a partnership to deliver the new Samsung SDS Enterprise Mobile Service based upon the industry-leading Sybase® Unwired Platform (SUP). The latest version of Sybase Unwired Platform mobilizes enterprise applications across a wide variety of mobile devices and provides systems integrators, independent software vendors and enterprise organizations with the ability to easily develop, deploy and manage mobile applications.

"Sybase's comprehensive mobility platform and overall enterprise mobility expertise together with our extensive mobile infrastructure is a winning combination for customers," said Seung An Park, executive vice president, Research & Business Development, Samsung SDS. "Both companies understand the market need to move beyond tactical, siloed mobile applications toward more strategic applications that significantly increase productivity and lower total cost of ownership. Sybase Unwired Platform is the perfect fit for powering enterprise mobile service offerings."

Samsung SDS's Enterprise Mobile Service is comprised of a cloud computing technology-based mobile infrastructure and backend integration with various enterprise applications, such as ERP, CRM, SCM, etc. By partnering with Sybase, Samsung SDS will utilize Sybase's comprehensive mobile enterprise application platform within its enterprise mobile infrastructure, thus enabling fast and affordable service deployment for its customers. The Sybase-Samsung SDS partnership includes co-marketing and sales, as well as joint service development.

In March, Sybase and SAP announced a strategic partnership to mobilize SAP® Business Suite 7 for millions of mobile device users worldwide using Sybase's industry-leading mobile enterprise application platform.

"Building on our SAP partnership, this partnership with Samsung SDS demonstrates significant synergistic momentum in our enterprise mobility strategy," said Dr. Raj Nathan, CMO, Sybase. "There is a strong synergy between our companies, as we share a common goal of providing businesses easy access to valuable information contained within enterprise applications through tight integration with a wide range of mobile environments. Our leading mobile enterprise platform includes robust functionality and extensive heterogeneous support required to Unwire the Enterprise."

Sybase Unwired Platform provides the ability to build, deploy and manage mobile applications in a way that is simple, fast, secure and open. The platform includes the following components:

* Data services – uniform access to heterogeneous data sources, ranging from structured and unstructured data to pre-packaged applications
* Mobile middleware services – to bridge enterprise data and mobile devices in development and deployment environments for diverse environments
* Messaging services – SMS/MMS services for alerting and messaging
* Device services – uniform interface to develop and deploy applications across a range of device platforms
* Unified development tool – a consistent, integrated environment for developing mobile applications that link to enterprise data sources and processes
* Administration console – a single view to manage, secure and deploy mobile data applications and devices

Sybase has been positioned by Gartner, Inc. in the Leaders quadrant in its Magic Quadrant for Mobile Enterprise Application Platformsi. Most recently, Sybase was awarded by Frost and Sullivan the 2009 North American Mobile Enterprise Platform of the Year.

Product Availability
Sybase Unwired Platform is currently available.

Source: Sybase