Super Rewards Partners With Spymaster To Monetize "Persistent Play" Platform

Spymaster, First Twitter Game, Deploys Virtual Currency Monetization Platform Across Mobile and Online Social Networks

BURLINGAME, Calif. - Sept. 22, 2009 - Super Rewards - an Adknowledge company and the leader in monetizing virtual currency for online games and social networks - today announced it has created the industry's most integrated, multi-platform gaming experience via an exclusive partnership with Spymaster to power its virtual currency across Twitter, Facebook and the iPhone.

Irata Labs, the creators of Spymaster, have designed a groundbreaking gaming platform enabling "persistent play" across online and mobile social networks. As the first to deliver multi-platform, virtual currency monetization solutions across these networks, Super Rewards was the logical partner of choice for Spymaster. Super Rewards' highly targeted, reliable monetization solutions, coupled with Spymaster's "persistent play" platform, form a winning combination that delivers a superior user experience and high earnings per user for publishers.

"Reliably monetizing games, while preserving the best possible user experience, is a big challenge for the gaming industry," said Chris Abad, CEO of Irata Labs. "But the Super Rewards monetization platform has allowed us to do precisely that and by partnering with Super Rewards we are delighted to receive persistent pay for persistent play."

Super Rewards was the first company to partner with game developers to help evolve Twitter from its existing use as a micro-blogging tool into a profitable, social gaming channel. Spymaster is the first social game that allows users to transport their social graph while maintaining their online character identities to experience persistent play across multiple social networks. For example, gamers who log in to Spymaster through Facebook to run their virtual spy rings can swiftly interact and play real-time with their friends who are logged in through Twitter, be it via a Web browser or the iPhone.

"Each day consumers are earning hundreds of thousands of dollars in virtual currency by participating in advertising offers powered by our Super Rewards platform," said Scott Lynn, CEO of Adknowledge. "Given the explosion of smartphone sales and the recent research that show thirty percent of gamers total play time is happening on mobile phones, it makes perfect sense for us to extend this proven platform to Spymaster's new iPhone app."

The Super Rewards platform provides tremendous value for publishers, advertisers, and consumers alike. It provides game and social application publishers with a sustainable revenue stream. The platform empowers advertisers with a more effective, less intrusive, and more appropriate way to engage social gamers than traditional CPM ads or one-time sales. The platform enables gamers to interact and choose the offers they are interested in, and then they are rewarded for their actions with in-game points, virtual goods or virtual dollars that measurably enhances their overall game experience.

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards turnkey solutions deliver highly-targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while increasing engagement for users of any Web site, game, or application through additional points, credits, tokens, coins or chips, etc. Super Rewards has offices in Burlingame, Vancouver, and New York. For more information, visit www.srpoints.com.

Source: Adknowledge