IAB Tablet Advertising Buyer's Guide

Recommended Tablet Advertising Buyer's Guide from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

Tablet advertising opportunities exist in two main forms: through the internet browser (either to tablet-optimized or to standard web sites) and via applications (“apps”). According to a recent Forrester Research study, internet browsing accounts for the majority of tablet usage to date. Only 16% of the tablet population claims to spend more time using apps than internet browsing. Nearly 50% of tablet users claim to spend an even amount of time between apps & internet browser making it important for marketers to have exposure in both.

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IAB Tablet Advertising Buyer's Guide

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