IAB Social Media Buyer’s Guide
Recommended Social Media Buyer’s Guide from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.
An overview, from the website:
Social Media is an increasingly important marketing tool. A survey of 133 CMO’’s found that nearly two-thirds plan to increase social media budgets in 2010. With those figures continuing to rise, the IAB Social Media Committee has created this resource to guide marketers and agencies through the social media buying process.
The IAB Social Media Buyer’’s Guide is a valuable resource regardless of your prior experience with social media, however, those who have some familiarity with interactive advertising will benefit most.
Visit Social Media Buyer’s Guide
Highly Recommended for All Web Publishers:
