IAB Social Media Advertising Best Practices

Recommended Social Media Advertising Best Practices from the Interactive Advertising Bureau (IAB).

Available for free download in pdf format.

An overview, from the website:

Marketers are looking to maximize the effectiveness of this new medium and are developing social advertising that heightens relevance and engagement through the use of profile data within the ad units themselves, as well as the use of social graph data to target ads.

These Best Practices are intended to help protect consumer privacy, ensure transparency for what and how data is being used, and to define consumer permissions. The purpose of this document is to provide best practices that illustrate, inform, and facilitate greater adoption of the medium by defining creative components, data usage, consumer control, and privacy guidelines and by providing social advertising examples.

Visit Social Media Advertising Best Practices