IAB Rich Media Ads in Asynchronous Ad Environments Best Practices

Recommended Best Practices for Rich Media Ads in Asynchronous Ad Environments from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

The rise of rich internet applications and environments, programmed in frameworks such as Asynchronous Javascript and XML (AJAX), has enabled advertising to be delivered dynamically into a webpage without a full page reload. While dynamic ad loading works well with standard ads using simple animations, rich media advertisements that can expand, hover, and exist outside of a standard ad frame are more problematic because of their use of more complicated Javascript and Dynamic HTML (DHTML) programming.

These Best Practices attempt to establish a standard set of Rich Media implementation rules for rich media ad vendors, creative development teams, and publishers.

Visit Best Practices for Rich Media Ads in Asynchronous Ad Environments

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IAB Rich Media Ads in Asynchronous Ad Environments Best Practices

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