IAB Pop-up Ad Guidelines

Recommended Pop-up Ad guidelines from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

In an effort to improve interactive as a medium for advertisers and consumers, the IAB’s Pop-Up Task Force is announcing a set of industry guidelines for the usage of pop-ups and pop-unders. These guidelines are geared to help improve consumer perception of pop-ups by applying consistency in their use, specifications and labeling. Furthermore, these guidelines provide advertisers and their agencies with the ability to develop consistent advertising content through uniform specifications. Application of these guidelines will improve consumer credibility with interactive advertising and lend efficiency to online ad creation, planning and buying.

Visit IAB - Pop-up Guidelines