IAB On-Time Delivery Toolkit

Recommended On-Time Delivery Toolkit for Interactive Media from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

The Interactive Advertising Bureau (IAB), its publisher members, and major agencies set out to solve two principal causes of late creative:

1). Lack of objective, industry best practices left online marketers, agencies, and publishers unable to develop informed policies and procedures for delivering on-time creative; and
2). The inability of Publishers to effectively and efficiently update the various creative specs databases that are maintained by third party ad servers and rich media vendors; agencies were using tools that held out-of-date specs, creatives were developed that failed publishers’ new criteria, and extra time was necessary to fix the problems.

Visit IAB - On-Time Delivery Toolkit for Interactive Media