IAB Networks & Exchanges Quality Assurance Guidelines

Recommended Networks & Exchanges Quality Assurance guidelines from the Interactive Advertising Bureau (IAB).

Guidelines are available for free download in pdf format.

An overview, from the website:

The current ad networks and ad exchanges marketplace is complex and confusing. Over 1 million web sites carry advertising, and there are reports of 300+ ad networks and ad exchanges. Web page content can change constantly and dynamically. The IAB Quality Assurance Guidelines are intended to demystify ad networks and ad exchanges. These guidelines are designed specifically for networks & exchanges who are principals in transactions with marketers and agencies. However, these guidelines do not apply to ad exchanges that are technology platforms only, providing tools to enable direct media buying and selling between participants.

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