IAB Mobile In-Application Ad Formats

Recommended Prevailing Mobile In-Application Advertising Formats from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

App business models vary; however, many today (and particularly those from established media brands) are supported at least partially by advertising. Marketers and agencies looking to add in-app advertising to campaigns enjoy a broad array of potential partners. In many cases, they also must confront a significant diversity of devices, operating systems, and operator networks, as well as a fast-evolving landscape of ad formats and capabilities. This document will provide a basic guide to the mobile ad formats offered on today’s most prominent mobile app platforms, although it will not address all of the challenges created by that diversity.

Visit Prevailing Mobile In-Application Advertising Formats