IAB Lead Generation Guidance

Recommended Online Lead Generation: B2C and B2B Best Practices for U.S.-based Advertisers and Publishers from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

These Online Lead Generation B2C and B2B Best Practices for U.S.-based Advertisers and Publishers are intended to provide organizations with generally accepted principles of conduct. They were developed with input from a broad cross-section of the lead generation industry, including publishers and agencies, and are expected to be revised as market demands change.

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