IAB Interactive Television (iTV) Advertising Guidelines

Recommended Interactive Television guidelines from the Interactive Advertising Bureau (IAB).

Guidelines are available for free download in pdf format.

An overview, from the website:

Over the past year Interactive Television (iTV) experienced significant strides. With 75% of US TV households now exposed to some type of iTV advertising—over 200 million consumers can now use their TV remote control to engage in a two-way dialogue with brands. Increased opportunities for rich and immersive iTV are present through telescoping and integration of co-browsing companion devices such as smartphones and tablets. For the major advertisers already utilizing the space, iTV advertising is effectively transforming TV into a vehicle of both mass awareness and mass engagement. Interactive TV enables a total strategy that delivers consumer-initiated engagements, promotes cross-channel convergence, and drives superior return on investment.

Visit Interactive Television Advertising