IAB Interactive Advertising Workflow Best Practices

Recommended Interactive Advertising Workflow Best Practices from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

These Interactive Advertising Workflow Best Practices offer solutions to many of the supply chain issues that have plagued the interactive advertising industry, such as late creative, discrepancies and billing reconciliation. Drawing on the collective work and insight of the Interactive Advertising Bureau (IAB), its publisher members, the Media Rating Council (MRC), and major agencies, this document provides a holistic view of the entire interactive advertising supply chain and detailed, objective Best Practices for each step of the workflow.

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IAB Interactive Advertising Workflow Best Practices

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