IAB Interactive Ad Campaign Setup Best Practices

Recommended Interactive Ad Campaign Setup Best Practices from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

Ad operations professionals from the IAB’s Ad Operations Council, in conjunction with representatives from major Media Agencies, developed these Best Practices to significantly decrease the operational inefficiencies surrounding the campaign set up process in interactive advertising.

This document outlines a number of recommendations for both the publisher and agency and is intended to reduce the number of issues arising during the campaign set up phase. Research into the sources of discrepancies has shown that correcting campaign setup errors will significantly reduce inefficiencies and discrepancies throughout the campaign’s delivery as well as during the reconciliation process.

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