IAB Impression Exchange Solution (IES)

Recommended Impression Exchange Solution (IES) guidelines from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

Impression Exchange Solution (IES) is an industry-wide standard mechanism designed to create immediate awareness and transparency around discrepancies. It helps publishers and advertisers detect and resolve differences early in the life of a digital campaign, resulting in the improved efficiency and accuracy, foundational to other industry efforts around e-business (electronic ordering, change management and invoicing), cross-platform measurement consistency and asset identification.

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