IAB Email Monetization Strategies

Recommended Email Monetization Strategies from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

In an era of diminishing revenues – and audiences – from traditional publishing channels like newspapers and magazines, email monetization provides publishers, advertisers and audiences with a modern method of driving revenue, new customer growth and knowledge of new products previously only available via print ads and television. “IAB Email Monetization Strategies” seeks to explain how email monetization works, present best practices and serve as a resource for publishers and marketers who wish to take advantage of email, which is one of the most effective direct and brand marketing mediums.

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