IAB Email Guidelines

Guidelines from the Interactive Advertising Bureau (IAB) regarding email marketing.

An overview, from the website:

Many of the solutions to curtail unsolicited, fraudulent, deceptive and misleading email marketing messages currently being proposed or used in the marketplace are either ineffective or worse damaging to legitimate uses of email. The IAB, NAI's ESPC and TRUSTe, have announced a joint white paper that describes their collective agreement that a Do-Not-Email registry would cost the marketplace dearly without reducing the amount of spam.

Additional documents include:
- White Paper on Proposed Do-Not-Email Registry
- Email Marketing Pledge
- IAB Ethical Email Guarantee

Visit IAB - Email Guidance