IAB Email Data Management Best Practices
Recommended Email Data Management Best Practices from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.
An overview, from the website:
This document outlines recommendations for several key data topics related to email marketing and is intended for publishers, marketers and service providers. These best practices were developed by thoroughly examining several of the most critical issues surrounding the email marketing industry, including privacy, permission, data security, and deliverability.
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