IAB eBusiness Interactive Standards

Recommended eBusiness Interactive Standards from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

High levels of manual transmission and entry of data in the interactive advertising workflow creates large inefficiencies, unacceptable levels of errors, and increased billing difficulties. Business document delivery via standard eXtensible Markup Language (XML) schemas allows for the automated receipt and input of data, decreased manual entry and communication errors, and improved overall advertising and financial operations.

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IAB eBusiness Interactive Standards

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