IAB Digital Video In-Stream Ad Metrics Definitions
Recommended Digital Video In-Stream Ad Metrics Definitions from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.
An overview, from the website:
The types of metrics being reported vary depending on the type of video ad formats being used. Consequently, this document and the IAB Digital Video In-Stream Ad Format Guidelines are organized around the same four ad formats:
1. Linear Video Ad With or Without Companion Ad
2. Linear Video Interactive Ad
3. Non-linear Overlay Ad
4. Non-linear Non-Overlay AdCommon reporting metrics are described for each major ad category found in the In-Stream Ad Format Guidelines document with additional, less common events offered for optional guidance.
Visit IAB Digital Video In-Stream Ad Metrics Definitions
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