IAB Digital Video Ad Measurement Guidelines

Recommended Digital Video Ad Measurement guidelines from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

The guidelines state that “a valid digital video ad impression may only be counted when an ad counter (logging server) receives and responds to an HTTP request for a tracking asset from a client. The count must happen after the initiation of the stream, post-buffering, as opposed to the linked digital video content itself. Specifically, measurement should not occur when the buffer is initiated, rather measurement should occur when the ad itself begins to appear on the user’s browser, closest to the opportunity to see.”

These guidelines address on-line browser or browser-equivalent based Internet activity that involves streaming video and audio advertising content and are principally applicable to Internet media companies and ad-serving organizations.

Visit IAB - Digital Video Ad Measurement Guidelines