IAB Digital Video Ad Format Guidelines & Best Practices

Recommended Digital Video Ad Format Guidelines & Best Practices from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

In order to simplify the digital video advertising buying and selling process, the Digital Video Committee of the Interactive Advertising Bureau (IAB) has developed these guidelines and best practices for the most common current in-stream ad formats, including: Linear video ads, Non-linear video ads, and Companion ads.

Publishers will be able to self-attest to the IAB for a compliance seal by adhering to these Ad Format Guidelines. All other recommendations in this document should be considered best practices and should strongly be considered for adoption, but are not necessary for compliance.

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