IAB Data Usage & Control Guidelines

Recommended data usage and control guidelines from the Interactive Advertising Bureau (IAB).

Guidelines are available for free download in pdf format.

An overview, from the website:

Consumer concerns regarding data collection are considered paramount by the interactive advertising industry. Although the interactive advertising industry is resolutely committed to consumer protection, consumer protection is not the focus of this document. For detailed information regarding consumer privacy, please see the IAB Privacy Principles, OBA Privacy Principles and the IAB’s “Privacy Matters” campaign.

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IAB Data Usage & Control Guidelines

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