IAB Data Segments & Techniques Lexicon

Recommended data segments and techniques lexicon from the Interactive Advertising Bureau (IAB).

Guidelines and lexicon are available for free download in pdf format.

An overview, from the website:

Data is an increasingly important and confusing element of interactive advertising. Marketers and agencies are presented with a myriad of descriptions of data and methodologies. By establishing a common lexicon of data segments and collection techniques, the IAB Data Council is simplifying buying. The Lexicon is meant to arm the media planner with a framework to better communicate with media and data partners when enhancing online advertising campaigns with data. This initiative is one of many that the IAB is undertaking in order to make buying and selling more streamlined and consistent across the digital marketing arena, enhancing the potential for further revenue growth for all stakeholders.

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