IAB Data Security Best Practices

Recommended Data Security Best Practices from the Interactive Advertising Bureau (IAB). Available for free download in pdf format.

An overview, from the website:

The IAB Data Security Best Practices provide best practices to advertisers and publishers for the storage of online lead generation data in a secure format, where the safety and integrity of consumers’ personally identifiable information1 (PII) is assured. The benefit of following these best practices is to ensure that consumer data is stored securely to prevent security vulnerabilities, threats and fraud.

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IAB Data Security Best Practices

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