IAB Ad Verification Guidelines

Recommended online advertising verification guidelines from the Interactive Advertising Bureau (IAB).

Guidelines are available for free download in pdf format.

Introductory overview, from the website:

The “Guidelines for the Conduct of Ad Verification” is an advanced framework, facilitated in conjunction with the Media Rating Council (MRC), that will ensure a common set of methods and practices for ad verification, ultimately providing vital assurances to marketers and their agency partners about the coordination, execution and accuracy of interactive advertising campaigns.

Topics include:
- Ad-serving prevention (“ad blocking”)
- Nested iFrames
- Geo-targeting IP-based processes

Visit Ad Verification Guidelines for Public Comment