Social Game Publishers to Provide Survey-Based Monetization

Surveys, Offers, and Direct Payments Provide Flexible Opportunities to Monetize Online Games

January 26, 2010 -- SAN FRANCISCO -- Peanut Labs Media, the only company that offers social game publishers monetization opportunities through surveys, offers, and direct payments, today announced a partnership with ten publishers across the social gaming industry.

“Peanut Labs market research surveys are a unique and valuable option for SmallWorlds users wishing to earn, rather than pay for, virtual currency in our virtual world”

The companies — Aeria Games; Backstage Technologies; Blue Frog Gaming; Challenge Online Games, Inc.; CyberStep; Gamepot USA, Inc.; Large Animal LLC; Ray Flame Entertainment, Inc.; SmallWorlds; Vogster Entertainment; and Zeevex — will join over 200 other partners who use the Peanut Labs Media Monetization Platform. Over 80 million social game users on Facebook and other social networks and destination sites use Peanut Labs Media technology to purchase virtual goods, earn credits, and participate in market research surveys.

Using the Peanut Labs Media Monetization Platform, game publishers can custom-tailor which direct payment options, offers, and market research surveys are available to players of each game title. The turnkey platform handles all billing and sales logistics, customer support, currency conversions, optimizations, and inquiry resolutions.

The opportunity to earn virtual goods by participating in Peanut Labs market research surveys has proven popular with users and lucrative for game publishers.

“Our platform gives publishers the greatest flexibility possible to earn the greatest revenue possible per title,” said Ali Moiz, Peanut Labs Media founder and Chief Operating Officer. “Our ongoing end-user research reveals vital information, like the fact that gamers prefer surveys to other offers by a margin of nearly five-to-one.”

“The surveys provided by Peanut Labs perfectly augment our customers’ options to earn more of our games’ virtual currency,” said Russell Ovans, CEO of Backstage Technologies, publisher of Scratch and Win, the first lottery-style collecting game for Facebook. Backstage is currently monetizing four Facebook and three MySpace games with Peanut Labs surveys.

“Peanut Labs market research surveys are a unique and valuable option for SmallWorlds users wishing to earn, rather than pay for, virtual currency in our virtual world,” said Mitch Olson, co-founder of SmallWorlds, a browser-based 3D world.

“Our customers love Peanut Labs Media surveys for their high payouts and reliability,” said Matt Maroon, CEO of Blue Frog Gaming, publisher of Starfleet Commander and Football Tycoon. “No other source of free credits even comes close.”

Source: Peanut Labs Media