Search Engine Marketing Firm iProspect Expands into Brazil

BOSTON, MA, October 27, 2009 — iProspect®, the Original® Search Engine Marketing Firm, announced today that it has launched iProspect Brazil. The new location is part of iProspect's continued worldwide expansion designed to offer marketers a seamless global search engine marketing solution.

Since the opening of iProspect Netherlands in 2005, iProspect continues to bring their experience, technologies, and expertise to major international markets. The launch of iProspect Brazil in Sao Paulo stems from the rebranding of MídiaClick, a search and performance marketing firm founded in the same city in 2006. Today, the agency provides a suite of performance marketing offerings, including search engine marketing, search engine optimization, and Web analytics.

"This is our first foray into Latin America, and we are excited about the opportunity it represents for marketers in that part of the world," said Robert Murray, CEO, iProspect U.S. "In a marketplace where the majority of players are small shops or independent consultants, the search offering isn’t what it could be. That puts marketers at a disadvantage. But the opening of iProspect Brazil is about to change that. Considerably."

Located in the heart of Sao Paulo - the largest metropolitan area in Latin America with a population of nearly 11 million - iProspect Brazil operates in a marketplace where Google claims 95% of all searches (Hitwise), and where the IAB estimates 30% growth in online advertising expenditures for next year. The search engine marketing agency employs a full-time staff, and has an impressive roster of clients including Caltabiano, Editora Abril, IBTA, Natura, Reader's Digest, Citibank, Credicard, FIAT, Nextel, Roche, and SKY.

"Our mission is to provide world-class services and contribute to the development and growth of our clients' businesses," stated Marcelo Sant’Iago, Managing Director, iProspect Brazil. "And being part of the iProspect family will allow us to do exactly that." Sant’lago explained, "Marketers here haven’t experienced the level of sophistication iProspect offers – their tools, their technology, their processes - so naturally we are very excited by what we now bring to the table. In other words, iProspect has substantially raised the bar here."

Considered a thought leader on the world stage of search, iProspect has 28 offices in 22 global markets - including Boston, San Francisco, Chicago, Dallas-Fort Worth, Canada, Spain, Sweden, the Netherlands, Belgium, France, Germany, Italy, Finland, Denmark, Norway, Hungary, Korea, Hong Kong, Japan, Malaysia, Singapore, Thailand, Australia, New Zealand, and Brazil – and has been deemed "The IBM of Search Engine Marketing" by a leading independent research firm. Acquired by U.K.-based Aegis Group PLC in 2004, the search engine marketing firm is part the Aegis Media global network of leading digital firms. Through collaboration, these agencies offer marketers comprehensive and integrated marketing solutions that span all digital marketing disciplines.

"Each office that we open around the globe benefits both local marketers, as well as large, global companies doing business in that country," said Murray. "Not only do we have the boots on the ground and the in-country expertise, but as part of Aegis, iProspect collaborates with its sister digital agencies around the globe to offer a seamless global search marketing solution. That can’t help but translate into a competitive advantage for marketers ready to seize the opportunity."

Source: iProspect