ScanScout Launches Monthly Online Video Insights Report

Boston, MA - March 11, 2010 - ScanScout, an in-stream online video advertising company, today announced the launch of its monthly Online Video Insights Report. The report provides a concise snapshot of online video consumption and trends by key video categories, audience segments, day parts and demographics.

The Online Video Insights Report is an informational resource designed to augment the current online video data available.

ScanScout's proprietary technology is what allows the company to cull the information included in the report each month. The company matches more than 500 million in-stream ad impressions per month to millions of online videos, reaching an audience of tens of millions. Each video passes through ScanScout's machine learning and semantic technology, creating layers of additional data for easy categorizing and delivery. As the online video audience consumes more content, ScanScout is able to monitor real-time trends and tendencies.

"ScanScout's deep-rooted and highly sophisticated background in technology puts us in a unique position to understand what the online video audience is watching in the most comprehensive and detailed way possible," said Jason Krebs, executive vice president, ScanScout. "By utilizing the staggering amount of data that is generated from online video to help inform business decisions, we know this will become a valuable resource for others in the industry, as well as advertisers buying within the medium. As the industry continues to flourish, the data analysis provided by our proprietary technology will provide a further boon to the exponential growth of online video advertising."

One of the key elements of the report is its customization potential. The amount of data generated allows ScanScout to tailor the report in an almost unlimited number of ways. The inaugural report, tallied from February 2010 data, provides insights on video consumption trends including:

* Daily video stream volume averaging 33% higher on weekends
* Biggest weekend lifts in these categories: Auto (+42%), Travel (+53%), Sports (+42%), Food & Drink (+42%), Home (+39%), Computer/Tech/Games (+38%), Entertainment/Music (+32%)
* •Most viewed subjects: Winter Olympics and tax-related videos

http://scanscout.com/marketing/insights

Source: ScanScout