Sapient Core Partner for Target.com Replatforming Effort

MINNEAPOLIS (Jan. 11, 2010) – Target (NYSE: TGT) announced today that it has selected its core vendor partners to assist in building and managing the new Target.com eCommerce platform.

Partners include:
• Sapient (NASDAQ: SAPE), which will serve as the primary partner and integrator
• IBM , which will provide the multichannel eCommerce platform
• Endeca, which will provide search and navigation functionality
• Autonomy, which will be the content and digital asset management provider
• Sterling, which will handle order management
• HUGE, which will provide visual design for the site

Target plans to launch its new Web site before the 2011 holiday season. Amazon will continue to provide the technology platform and fulfillment services for Target.com between now and the site re-launch.

“We have already made great progress in our replatforming effort, and are confident that we have the right partners in place to deliver an enhanced experience for Target.com guests,” said Steve Eastman, president, Target.com. “We believe that an integrated multi-channel strategy will be integral to our future growth, and the replatforming effort is a primary component of this strategy.”

In addition to those listed, Target will work with a portfolio of specialty vendors, as well as its internal team, to support the development and management of the new site.

Source: Sapient Interactive