Salesforce.com Unveils Salesforce Chatter

Enterprise Collaboration Meets the Real-Time Social Computing Model Loved by Millions on Facebook and Twitter

SAN FRANCISCO, Nov. 18 -- Salesforce.com Dreamforce Conference -- Salesforce.com (NYSE:CRM) , the enterprise cloud computing company, today unveiled Salesforce Chatter (http://www.salesforce.com/chatter/), a new secure enterprise collaboration application and social development platform.

Salesforce Chatter will revolutionize the workplace by leveraging the social networking models made popular by the consumer Web, allowing any company to collaborate in real time with a secure, private social network for their business. Content, applications and people will now have profiles, feeds and groups, enabling them to be deeply connected. In addition, developers will now be able to use the Salesforce Chatter platform (http://www.salesforce.com/chatter/platform) to build social enterprise applications, and all 135,000 native Force.com applications will instantly become social.

Salesforce.com is the only company uniquely positioned to deliver a social, enterprise-scale application and platform like Chatter because of its world-class security, trusted sharing model and the critical business information stored in salesforce.com's cloud apps. Salesforce Chatter will be salesforce.com's first enterprise-wide app, bringing the power of cloud computing to every employee.

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Supporting Quotes
-- "Why do I know more about strangers on Facebook than my own
employees?" asked Marc Benioff, chairman and CEO of salesforce.com.
"Now, through Salesforce Chatter, my business is tweeting me. My
employees can use the models they love to get the collaboration they
need."
-- "Salesforce Chatter is a true breakthrough, bringing social computing
to the enterprise," said Bruce Richardson of AMR. "Salesforce.com has
created a Facebook for the enterprise by combining real-time, familiar
social networking features like profiles and feeds, with the
enterprise-tested, secure sharing model required by businesses that is
the at the foundation of salesforce.com. This is going to change the
way business thinks about collaboration."
-- "We are constantly evaluating tools that promise to increase the
productivity and collaboration of our employees. Salesforce Chatter
recognizes that enterprise collaboration is more than connecting
people, but also connecting content and apps. With Chatter,
collaboration within our company will truly come alive, all from
within our trusted Salesforce apps," said Daniel R. Chiazza of Harris
Interactive.

-- "Twitter is based on the idea that the open exchange of information
has a positive global impact. We see a lot of the same inspiration
behind Chatter. We think it will enable employees to find more
information, more quickly, from the people and content that matters
most to them," said Jason Goldman, director of products, Twitter.

Salesforce Chatter - Real-Time Collaboration with Content, Apps and People

Social computing and social networks have provided consumers with a new way to gain insights into what's happening in the world, when things are taking place and the people they know. Yet enterprise collaboration is almost non-existent because content, apps and people are disconnected and not part of the same conversation. With Salesforce Chatter, companies will be smarter as content, apps and people join the real-time conversation through a secure, private social network within the enterprise. Salesforce Chatter will enable companies to securely collaborate in real time with the help of:

-- Profiles: Just like profiles on popular consumer-oriented social
networking sites, Salesforce Chatter profiles include things like
contact information, area of expertise, work history and a photo.
Profiles will allow employees to quickly identify and connect with
colleagues who have the information and expertise they need to get
their questions answered, expanding employee networks and increasing
productivity.
-- Status Updates: With status updates, employees will be able to keep
everyone informed of what they are working on. Instead of using
Intranets or participating in endless email chains, conference calls
or meetings, employees can broadcast their latest status with
real-time updates in Salesforce Chatter.
-- Feeds: Salesforce Chatter's feed will stream relevant, real-time
status updates, not only from people, but also from content and apps.
Content will notify users in the Salesforce Chatter feed when new or
updated content is available. Apps will join the conversation by
posting when there is a change in status, like when an opportunity
closes or a case is escalated in Salesforce CRM. The real-time nature
of Salesforce Chatter's feed will ensure that employees are accessing
the most current information possible and have the ability to filter
results to gain the most insight.
-- Groups: In business today, people frequently work on a number of teams
focused on specific projects or objectives. The groups feature in
Salesforce Chatter will allow employees to easily create their own
groups within Salesforce Chatter and share updates, content and more,
making it easy to collaborate with groups at work.
-- Social Apps: With Salesforce Chatter, business apps will have the
ability to talk to users through Chatter's feed. Relevant updates from
the Sales Cloud, Service Cloud and Custom Cloud, like a new lead or an
alert that inventory is low, will be represented on Chatter's feed.
For the first time, enterprise apps will be part of the real-time
conversation, and employees will be connected with the information
they need to close more deals, satisfy their customers and grow their
bottom line.
-- Social Content: Business content, like documents, spreadsheets and
presentations, will be able to alert the entire company when any
updates have been made through Salesforce Chatter's feed, just as
people are alerted when new photos are posted on popular social
networks. With Salesforce Chatter, content will be a part of the
enterprise conversation for the first time, adding the context needed
to ensure more effective communications and decisions.
-- Social Sharing Model: When sharing and collaborating on information in
an enterprise, it is essential that the right employees have access to
the right data. Salesforce Chatter leverages Force.com's proven,
multi-tenant sharing model, enabling companies to decide which
employees have access to what information. Like all salesforce.com
products, Salesforce Chatter will run on the company's trusted and
secure infrastructure.
-- Twitter: Salesforce Chatter will enable users to filter the most
relevant Twitter feeds into their Chatter app. For example, a user can
set-up a Twitter search for a competitor and automatically stream the
real-time results into Chatter. The integration will keep users
informed in real-time with the most relevant content from Twitter.
-- Facebook: Employees will be able to pull information from their
Facebook profiles to auto populate their Salesforce Chatter profiles.
-- AppExchange: Now any native app built on the Force.com platform can be
social, streaming updates to Salesforce Chatter's feed and effectively
joining the conversation.

-- Mobile: As with all salesforce.com apps, Salesforce Chatter will be
available on any BlackBerry, Windows Mobile device or iPhone.
Companies and their employees will be able to take the conversation
with them, regardless of where they are located.

Salesforce Chatter - An Enterprise Social Computing Platform

Just as the Salesforce Chatter app will enable content, apps and people to join the conversation, the Chatter social platform will enable developers to make any enterprise app social. More than 200,000 Force.com developers will be able to build custom social apps with Salesforce Chatter.

The Salesforce Chatter social platform includes a rich set of pre-built social components that developers can easily add to new or existing native Force.com apps. With Salesforce Chatter, all 135,000 custom apps built on the Force.com platform can now be social. Chatter social platform components include:

-- Profiles: Now developers will be able to add profiles to any app with
the Salesforce Chatter social platform, giving every app for every
part of the enterprise the same foundation as the social networking
apps on the consumer Web.
-- Status Updates: With the Salesforce Chatter social platform,
developers will be able to add status updates to any custom app,
enabling users to start conversations inside every app around any
object or record.
-- Groups: Custom apps built natively on Force.com will be able to add
the group functionality from the Chatter social platform, bringing
team collaboration into any custom app. Users will be able to
self-organize into groups and share updates, files and feeds.
-- Feeds: Salesforce Chatter makes it easy to add real-time feeds into
any custom app built on Force.com, plugging any application into the
real-time conversation. Feeds aggregate status updates from social
content, social apps built natively on the Force.com platform and
integrations to other systems and people.
-- Social Content: With the Salesforce Chatter social platform,
developers will be able to build apps that include the ability to
share content, like documents, spreadsheets and presentations.
-- Chatter APIs: The Salesforce Chatter social platform contains a
powerful new set of APIs that enable developers to push data from any
app into Chatter feeds. Developers can easily build integrations to
pull data from any app, including on-premise software apps, so that
any enterprise app can join the conversation.
-- Security and Sharing Model: With the Salesforce Chatter social
platform, developers can leverage the same security and sharing model
they use to build any app on Force.com. And because these apps run on
salesforce.com's trusted infrastructure, there is no hardware,
software or datacenters to buy or maintain.
-- Google Developer Toolkit: Leveraging the developer tool kits
salesforce.com developed for Google Apps and the Google App Engine,
developers can build custom enterprise apps that bring data from
Google Apps into Chatter.
-- Facebook Developer Toolkit: Announced at Dreamforce last year,
Force.com for Facebook is a developer toolkit that powers secure,
two-way communication between the Force.com platform and Facebook.
Developers can easily pull Facebook information into their custom apps
or create brand new Facebook apps that run on the same secure, trusted
and global infrastructure enjoyed by our 67,900 customers.

-- Twitter Developer Toolkit: Companies and developers will be able to
filter the most relevant Twitter feeds into their custom Force.com
apps using the Salesforce Chatter social platform. The integration
will help custom apps remain relevant with the real-time content from
Twitter.

Source: salesforce.com