RockYou Announces RockYou Monetization Platform

Facebook-Compliant Platform Provides New Ways for Developers to Generate Revenue

REDWOOD CITY, Calif., March 8 -- RockYou, the leading innovator, creator and distributor of social experiences that engage hundreds of millions of people across multiple social networks, today announced the launch of the RockYou Monetization Platform (RYMP), a suite of monetization channels to address an under-utilized opportunity on social networks.

Recent trends in social gaming indicate an increasing need for new monetization solutions. According to a recent Q Interactive survey, 97 percent of female users preferred earning virtual currency over purchasing it.

With the launch of RYMP, developers can now monetize up to 25 percent of their social gamers and increase average revenue per user (ARPU) by up to 20 percent.

RYMP includes the following product lines:

* Display Ads: Delivers over 13 billion monthly global impressions
o RockYou Game Ads: Rotating ads ideal for flash games provide increased revenue by up to 50 percent
o RockYou Video Ads: High eCPM video and flash ads
o RockYou Banners: Standard IAB/Facebook compliant banner ads
* Marketplace: Features virtual currency payment alternatives that result in up to four times completion rates compared to traditional offers
o RockYou Surveys: Anonymous, spam-free surveys sourced from select brands and research firms
o RockYou Local: Purchasable discounts sourced from over 2,500 trusted brands, retailers, and local merchants
o RockYou Offers: Safe and Facebook-compliant free samples and subscription offers
o RockYou Payments: Trusted and top-performing payment providers
* In-Game: Enables developers to monetize up to 25 percent of their social gamers through a seamless in-game user experience

"RYMP is just the first step. We are continuously working on new ways for developers to monetize more of their user-base -- their success leads to an increased reach that we can provide to our brand advertisers as well," says Lisa Marino, chief revenue officer, RockYou.

Source: RockYou