Report: Global Mobile Advertising Market to Reach $18.5 Billion by 2015

New Report by Global Industry Analysts, Inc.

San Jose, CA -- February 18, 2010 -- Mobile marketing and advertising poses high growth prospects through mobile Internet and rich mobile content. A rapidly growing mobile advertising market offer an alternate source of income to the mobile operators and thus encourage them to adopt newer technology platforms that would enhance their quality of services including music, video, games and mobile TV.

Japan and the US lead the current global mobile advertising market, but would ultimately give away to the fastest growing region of Asia Pacific, as stated by the new market research report on mobile advertising.

Mobile advertising market is at variable maturity levels in different regions, but is expected to grow at a faster rate as compared to other advertising formats such as Internet, print, direct mail, and television. With the introduction of new forms of mobile advertising such as display advertising, mobile Internet advertising, and search, the marketers have greater opportunities than ever to reach more targeted customers.

Mobile Advertising: A Global Strategic Business Report

Key players profiled in the report include 4INFO, AdMob, Inc., Amobee, Inc., AOL Advertising, Enpocket, Inc., Google, Inc., Greystripe, Inc., Jumptap, Inc., Medio Systems, Inc., Quattro Wireless, Rhytym New Media, Inc., Ringleader Digital, Velti, plc, and Yahoo! Inc., among others.

The report titled "Mobile Advertising: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, product overview, product introductions/innovations, profiles of major players, and recent industry activity. The study analyzes market data and analytics in terms of revenues for regions including the United States, Japan, Europe, Asia-Pacific, and Rest of World.

For more details about this comprehensive market research report, please visit - http://www.strategyr.com/Mobile_Advertising_Market_Report.asp

Source: Global Industry Analysts, Inc.