PubMatic Joins ContextWeb ADSDAQ Ad Exchange

Signifies continued growth in the ADSDAQ ecosystem of ad buyers, ad sellers and ad trading partners

NEW YORK, March 22, 2010 - ContextWeb, Inc., operator of the ADSDAQ Ad Exchange, the leading independent ad exchange, announced today a new partnership that enables PubMatic's clients to sell ad inventory on the ADSDAQ Ad Exchange in real time.

The new agreement enables all publishers that leverage PubMatic's yield optimization solution to sell ad inventory on the ADSDAQ Ad Exchange via real-time bidding.

PubMatic sellers such as TVGuide.com, The Huffington Post and Fast Company now gain access to all of the quality advertisers that buy ad inventory on the ADSDAQ Ad Exchange. In turn, buyers on the ADSDAQ Ad exchange gain access to a greater range of quality inventory at market-driven prices.

"Our clients demand quality advertisers," said PubMatic CEO Rajeev Goel. "That's what the ADSDAQ Ad Exchange gives them. We're pleased to offer our publishers real-time access to ADSDAQ's buyers, and to the increased revenues and control that will result from that greater pool."

"Our partnership with PubMatic underscores the continued growth of the ADSDAQ Ad Exchange's ecosystem of more than 12,000 integrated buyers, sellers and targeting partners," said Jay Sears, EVP of the ADSDAQ Ad Exchange. "Our exchange matches, in real-time, quality advertisers with ad sellers from PubMatic to deliver highly targeted and contextual relevant ads to consumers."

PubMatic's Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. By integrating to the ADSDAQ Ad Exchange, PubMatic ad sellers now have real-time access to more ad buyers than ever before.

Source: ContextWeb