orkut Releases Online Advertising Microsite

Tuesday, June 09, 2009 – orkut announced today that they have built an advertising microsite to help make their online ads platform even easier to understand as well provide a place for advertisers to get started creating online ad campaigns. There are advertising options for both established Internet advertisers and for people looking to create their very first time online advertising campaign.

Orkut explained on their blog:

One of the great things about social networks is their ability to supply you with information that's relevant to you: whether that be updates from friends, an invite to a fun party, or photos of a new baby in the family. On the orkut team, we believe that advertisements should be no different. That's why we've done our best to match you with the ads that we think you'll be most interested in.

We believe that even the most well-targeted ads have their time and place. This is why not all of you see ads on orkut and why those of you who do only see them in a fixed and limited space on each page where they appear.

The orkut advertising microsite

Recently orkut decided to move the location of their ads on users' homepages to the more prominent position at the top right of the page since it appeared to be the best way to strike a balance between making ads more visible and maintaining a great user experience.

Additionally, orkut has created a clear privacy policy relating to user personal information and to let everyone know exactly how it is being used.

The new orkut advertising microsite is accessible at: www.orkut.com/advertise or by clicking on the "advertise" link in the footer of the orkut page. Pop in and give it a try!

Source: Information taken from the orkut blog