OpenTable Selects Omniture Test&Target to Further Optimize Site Experience

Restaurant Reservation Site Expands Its Use of Omniture

OREM, Utah - October 6, 2009 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that OpenTable (NASDAQ: OPEN) has selected Omniture Test&TargetTM for the ongoing optimization of its online content and to improve the relevance and conversion rate of its restaurant reservations through iterative A/B and multivariate testing.

"We are excited to have Test&Target in-house, and in the first few months, we have learned the many benefits of the tool. It is highly flexible, which enables us to be much more hands-on with testing, removing some of the engineering dependencies we previously experienced," said Jocelyn Mangan, director of product management for OpenTable. "The ability to quickly iterate allows us to continuously optimize and analyze results. We have benefitted from the testing knowledge and strategy provided from the Test&Target team and look forward to executing a full testing roadmap, which we hope will continuously optimize the site experience for users."

OpenTable recently migrated from HBX to Omniture SiteCatalyst® for more powerful reporting and real-time data measurement. Omniture SiteCatalyst and Test&Target are part of the Omniture Online Marketing SuiteTM, a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform.

"Test&Target's integration with SiteCatalyst will enable OpenTable to more quickly and easily segment site visitors based on specific factors, such as city and cuisine preferences, in order to present the most relevant and appropriate content to them and ultimately improve their online experience," said Chris Harrington, president worldwide sales and client services at Omniture. "We will continue to provide solutions and strategic consulting services to help OpenTable scale its online optimization initiatives."

Source: Omniture