Oodle Partners with Anchor Intelligence

ClearMark provides additional security to Oodle’s online classifieds platform.

Mountain View, CA -- November 18, 2009 -- Anchor Intelligence, the leading click fraud and traffic quality solutions provider, today announced its entrance into traffic scoring for online classifieds ads through its partnership with Oodle. With its next-generation platform, Oodle powers classifieds for social networks and publishers like Facebook, MySpace, and AOL. Oodle has licensed ClearMark to score traffic, which will ensure the highest quality traffic is delivered to advertisers and partners using its classifieds platform.

For several years, Oodle has used internal proprietary fraud detection software to scan every listing posted on Oodle and its properties and identify suspicious content or users. In an effort to provide enhanced transparency and boost security within its platform, Oodle has partnered with Anchor Intelligence, a third-party traffic quality solutions provider.

“Oodle has always been focused on protecting the consumer by employing a variety of technologies and approaches,” said Kevin Doerr, COO of Oodle. “At the same time, Oodle is focused on ensuring superior quality traffic to its thousands of advertisers and partners. ClearMark will contribute to Oodle’s ad inventory optimization and traffic filtering programs, enabling us to deliver the highest quality clicks across a more secure platform.”

ClearMark, Anchor’s real-time traffic scoring system, classifies traffic according to quality, enabling ad providers to maximize the value of each click. Anchor Intelligence uses conversion information and best-of-breed network security intelligence from across the web – including a private network of spam traps, honeypots, and stealth servers – to identify traffic with a high propensity to convert as well as traffic from suspicious entities. ClearMark also learns from the fraudulent activities identified within Anchor’s network of customers to ensure that each benefits from that collective intelligence. ClearMark has already been successfully used to score traffic for ad networks and search engines. It is now being applied to enable classifieds advertisers to safely transact on Oodle’s trusted platform. Using ClearMark, Oodle can further secure its platform to protect its advertisers and partners from click fraud and other types of invalid activity.

"Oodle is responsible for providing secure marketplaces for some of the world’s fasted growing brands like Facebook and MySpace," said Ken Miller, CEO of Anchor Intelligence. "By selecting Anchor Intelligence, Oodle has taken groundbreaking strides towards further protecting its advertisers and partners and their investments online."

Source: Anchor Intelligence