Online Video Ad Network Scanscout Enables Pre-Roll Inventory on HTML5 Video Streams for iPad, iPhone

BOSTON, MA - May 24, 2010 - Online video advertising company ScanScout today announced a video ad solution that enables video advertising on HTML5-compatible devices such as Apple’s iPad and iPhone.

This allows the growing number of publishers and advertisers that enable digital video everywhere but on these mobile platforms with access to pre-roll inventory on these and other Apple devices that are not compatible with Adobe Flash. ScanScout’s solution incorporates device detection and enables video ad targeting and optimization in a brand safe way, across both Flash and HTML5 platforms.

"HTML5 is going to revolutionize the video industry," says Alex Holub, Senior Product Manager at Ooyala. "But like all standards, there will need to be a way for the people who adopt it to monetize the experience. That is why we're excited to be working with ScanScout to give publishers access to one of the leading ad network for HTML5 monetization."

Mobile video traffic is expected to grow as much as 39X over the next three years, according to recent Cisco data, and ScanScout’s newest offering enables marketers to expand the reach of their brand and publishers to monetize their video traffic on the increasingly popular Apple consumer devices like the iPad and iPhone.

"We think the iPad is a great device for video consumption and represents a very interesting market opportunity for advertisers and publishers alike. Users overwhelmingly enjoy the browsing experience on the iPad,” said Jason Krebs, ScanScout EVP. "Publishers are very interested in enabling HTML5 video experiences on it but monetizing those video streams is a challenge today. We solve that problem. Now, with ScanScout, publishers can immediately monetize their video streams on iPad and allow advertisers access to this fast-growing video consumption segment.”

ScanScout’s video ad solution has been seamlessly integrated into many popular online video player platforms such as Brightcove, Ooyala, thePlatform and others. Publishers using these platforms can easily enable HTML5 pre-rolls from ScanScout in a turnkey fashion and start making money immediately. Equally important, this simplifies video revenue generation for publishers across devices, as they can use now a single source to monetize videos in both Flash and HTML5 formats.

Advertisers will be able leverage ScanScout’s innovative video ad targeting, optimization and brand protection technologies for their ad buys across online videos consumed on the PC, the iPad and the iPhone. This allows for greater efficiencies and ROI for the advertisers with a single video buy.

Source: ScanScout