SyndiGO Networks

SyndiGO Networks is a very fresh, very clever advertising/content syndication idea that appears to have arisen (at time of writing) relatively recently. SyndiGO develops a range of vertical content networks in concert with major publishers, then distributes content widgets coupled with display advertising in a variety of formats for display on other sites with matching content. Clever!

From the website:

SyndiGO is a division of Seevast. Seevast operates marketing service companies, like the popular Pulse360 sponsored links ad network, that drive ad sales, build brands and leverage the core assets of the company's clients. Seevast partners include top publishers such as MSNBC.com, USAToday.com, Weather.com, CBS TV Stations, CBS Radio, Comcast.net, IMDB.com, Gannett Digital, WorldNow and many others.

Syndigo Networks makes it simple for leading publishers to build their own vertical ad networks. We do the heavy lifting to build and manage an ad network, so publishers can focus on ad sales and producing great content. Click here to get started building a network today or here to join an existing network.

Currently SyndiGO offers vertical networks in a number of regional categories - primarily major US metropolitan areas - as well as content from MSNBC, AutoWeek, Cooking Village, and a few others.

The site is very professionally presented and quite inviting. Display advertisements are distributed in partnership with the Doubleclick network, so you can be fairly confident they will be snappy and of good quality.

US/Canada publishers only, unless you are specifically invited to join by one of their content verticals.

Another interesting feature is that larger publishers can set out to create their own content networks, taking it upon themselves to drum up the volumes necessary to make such a network a viable offering (best we can determine).

All in all, an excellent concept that, thus far (not yet having tasted the cpc/cpm levels) we applaud wholeheartedly in principle.

http://www.syndigonetworks.com/