Poindexter POE
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Poindexter POE ofers real-time optimization technology for online ad serving.
More information about them, from the website:
Poindexter POE, uses sophisticated statistical modeling technology to leverage traditional direct marketing techniques online. Poindexter POE works by analyzing anonymous behavioral, demographic, and transactional data and using predictive modeling to automatically determine the right audience for each client, and the right ad for each segment of that audience.
Works in concert with Poindexter Systems' ad serving solution, SmartServe.
Clients include American Express, AOL, Continental Airlines, Hill Holiday, Matchmaker, The New York Times, and Travelocity.
UPDATE
Their website doesn't appear to be online at the time of this review, but you can check by cutting/pasting this into your browser to see if it's back: poindextersystems.com
Highly Recommended for All Web Publishers:
