Doubleclick DART for Publishers (DFP)

DART for Publishers (DFP) is a hosted, enterprise-class online advertising serving and management solution, helps web publishers efficiently manage, serve and report online digital ads while monetizing their content and increasing revenues.

More information about them, from the website:

DART for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management functions and allows you to generate ever-greater advertising margins. With DFP, you will:

- Differentiate your inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease.
- Save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive interface.
- Make better decisions with comprehensive forecasting and decision-support tools.
- Improve campaign performance and client satisfaction with detailed and actionable reporting.
Enjoy responsive, world-class service organization that boasts industry-leading reliability, 24/7/365 support, and flexible APIs for seamless integration

Doubleclick DART was been a longtime leader in the industry. Now Google owns it and it's still just as good.

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